OUR STORY
After the global pandemic hit in 2020 we all were relegated to our homes and could no longer train at our favorite facilities. We struggled to source fitness equipment and accessories to maintain our training while at home. That is how we were born. We began developing, designing and sourcing our own accessories.
OUR MISSION
To design and development small batch premium quality accessory equipment for strength and conditioning sports.
OUR APPROACH
Designed by athletes for athletes. We want our equipment to help you be your best, whether that is during training or competition day.
OUR LOGO
Our motto of Adapt, Overcome, Succeed represents our mantra. In 2018, founder and owner Steve was in involved in a devastating sports injury. A shattered orbital bone due to a hockey stick to the face turned things upside down. Training wasn't even in the cards. Basic daily living was a chore. A serious brain injury as result of the injury ultimately put him in a depressive state. It was a long recovery but with an amazing group doctors and therapists he made a comeback. The skull missing a piece of the left side represent the orbital blow out that was suffered.
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
— Jeff Bezos, Founder and executive chairman of Amazon